Blog # 9 New fashion show formats

New fashion formats on the runway

Beth Ditto performed live and was projected on the runway backdrop at Versus.

Photo By Stephane Feugere

My blog this week is about new fashion show formats.   Designers are teaming up with bands and singers to perform at their runway shows.  Designers like Versus, Rebbecca Minkoff, Karl Lagerfeld, and Nanette Lepore. 

Beth Ditto made quite a performance on the runway of Versus.  "Beth Ditto’s performance at Versus flashed on a wall behind the models’ runway entrance while the band played on the sidelines,"  as stated in the WWD.  Joining forces is a great technique of attracting customers by giving the customers a musical and runway performance all in one show.  Adding the view of the performance for the backwall while having the artist perform brings attention to the models as they enter the runway.   

Teaming Betsey with Cyndi was a great match.  Check out this attachment of the Cyndi Lauper performance at the Betsey Johnson show.

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Performances of Cyndi Lauper at Betsey Johnson show and DJ Cassidy at the Rebbecca Minkoff show. 

 Great new fashion formats for these designers.

Project 2- H&M Brand

This is a video of my project # 2 on the retail brand H&M.  Check it out.

Blog # 8 Mango Fall 2012 - 2013 Lookbook Collection

This hip and trendy brand lookbook looks simple and fabulous.  The bordeau dress mixed with that cool shade of purple, so trendy yet professional.  The accessories are also a great addition to the look.  The leather pants, the sweaters, the dresses all works well for the young fashion conscious professional.  Accessorizing is the key element to completing a look.  The bags, hats, boots and belts add a great touch to complete the look for that hip and trendy Mango customer. 
I love the simplicity of the entire lookbook.  The way they repeat the pictures, is a good idea to catch the customers eye, so they will sure to give any look a second eye. The red on red tone of garment that they added, the turtleneck with that red coat makes the whole look just fabulous.  Their choice of music is soothing for the Mango customers to relax to while putting items on their list of must have.
This entire lookbook just gives me ideas on what to do for my own lookbook I will be putting together for my Spring 2013 season.  Just love it!