New fashion formats on the runway
Beth Ditto performed live and was projected on the runway backdrop at Versus.
Photo By Stephane Feugere
My blog this week is about new fashion show formats. Designers are teaming up with bands and singers to perform at their runway shows. Designers like Versus, Rebbecca Minkoff, Karl Lagerfeld, and Nanette Lepore.
Beth Ditto made quite a performance on the runway of Versus. "Beth Ditto’s performance at Versus flashed on a wall behind the models’ runway entrance while the band played on the sidelines," as stated in the WWD. Joining forces is a great technique of attracting customers by giving the customers a musical and runway performance all in one show. Adding the view of the performance for the backwall while having the artist perform brings attention to the models as they enter the runway.
Teaming Betsey with Cyndi was a great match. Check out this attachment of the Cyndi Lauper performance at the Betsey Johnson show.
<iframe width="640" height="360" src="http://www.youtube.com/embed/jahKt_yEshM?feature=player_embedded" frameborder="0" allowfullscreen></iframe>
Performances of Cyndi Lauper at Betsey Johnson show and DJ Cassidy at the Rebbecca Minkoff show.
Great new fashion formats for these designers.
No comments:
Post a Comment