Monday, October 8, 2012

Blog # 5 - store window/ merchandising

As I stroll down Elm Street in New Caanan, Connecticut where I work, I looked into store windows and no other than this one store grab my attention.  Their attention to detail and trend for the Fall season is right on target.  It was Walin and Wolff, a new luxury store that sells shoe and accessory that just opened in May of this year. They had shoes that any woman would love to have this Fall season. Boots were suede and leather from LK Bennett, Stuart Weisman, Aquatalia and Frye just to name a few.  The black booties from Aquatalia were so cool I wish I could have one.  Bordeau, nude and black pumps from LK Bennett were displayed in the window and rainboots from Hunter were nicely displayed in the back window of the store.   LK Bennett, style Lulu shoes in nude and black suede were nicely displayed on a fixture in the window.To top off the season they had decals of Fall leaves in a L shape across one corner. of the store window.  As you can see from the pictures it was a view I just could not pass.

As I entered the store the shoes were all displayed on fixtures along the right side of the store and arm chairs and benches were in the center for the customers to sit in.  The chairs were of leather and beautifully upholstered in blue print.  Bags of suede and leather lined off at the the top of the shelves. Jewelry from Alexis Bittar, patented totes from LK Bennett and clutches from DVF were georgeous.  This store had all the trendy accessories for this Fall season.







As you can see from this beautifully merchandised Aquatalia table, with their unique weatherproof shoes that was made in Italy,they are to die for.



Here is a link to the store's website.




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